Case Studies

Real work. Real results.

We don't do made-up stats or fake testimonials. Here's what we've actually built, and what it's done for the businesses we work with.

Sheffield Home of Football logo

Sheffield Home of Football

Registered Charity, Sheffield

FeaturedWebsite Redesign

The Challenge

Sheffield Home of Football is a charity with global ambitions, telling the story of Sheffield as the birthplace of football. Their public image needed to match the scale of that ambition, starting with their website.

What We Built

We redesigned the charity's website end to end, delivered pro bono as our way of giving back locally. The new site presents the charity's story and ambitions at the standard a global audience expects.

The Results

Complete website redesign, delivered pro bono
A public image to match the charity's global ambitions
Publicly endorsed by the charity's Chair, a former Lord Mayor of Sheffield
As a charity with global ambitions, we were really impressed with the amazing and highly professional work done re-designing our website by Altura Systems. Rylan and Sam were incredibly easy to work and communicate with — their personal passion for the project always shone through. We are extremely pleased with the results, which have taken our public image up to another level.
Cllr Denise FoxChair of Sheffield Home of Football & Former Lord Mayor of Sheffield
Building Plastics Online logo

Building Plastics Online

Building Plastics E-Commerce

AI Agent

The Challenge

BPO's team was spending a huge chunk of their day answering the same customer questions over and over: product compatibility, technical specs, stock queries, delivery questions. Every routine enquiry pulled someone away from the work that actually needed their attention. Response times suffered, the team was stretched thin, and customers were left waiting.

What We Built

We built Alex, a custom AI customer service agent that is now BPO's primary point of customer contact. It handles all routine and repetitive enquiries automatically, instantly, 24/7. Trained on BPO's full product catalogue, it gives accurate, specific answers that sound natural. Customers genuinely cannot tell they're talking to AI. Anything complex gets escalated automatically, and after positive interactions it requests Google reviews.

The Results

Primary customer contact point, handling the bulk of routine enquiries automatically
Instant responses 24/7, so customers are never left waiting
Team freed up to focus on complex, high-value work
Automatic escalation ensures nothing urgent gets missed
12+ five-star Google reviews generated on autopilot
M3 Lettings logo

M3 Lettings

Student Lettings, Sheffield

Custom Web App

The Challenge

M3 Lettings was running their entire operation on decade-old Windows desktop software. It was slow, outdated, and couldn't be accessed remotely, a serious problem when managing properties across Sheffield. Tasks that should take minutes were taking hours. Data was siloed, backups were manual, and the team was working around the software rather than with it.

What We Built

We replaced their entire legacy system with a custom-built property manager app and website. Modern, cloud-based, and accessible from any device. Everything M3 needs is in one place: properties, tenants, inventories, and workflows, all built exactly around how their business actually operates. Data is backed up to the cloud automatically. Tasks that used to take full days now take minutes.

The Results

Complete replacement of decade-old desktop software with a modern cloud app
Accessible from any device, anywhere
Tasks that took full days now take minutes
Automatic cloud backups, no more manual data management
Properties, tenants, inventories and workflows all in one place
Built exactly around how M3 operates, not a generic template
JMPF logo

JMPF

Passive Fire Protection

AI Outreach Engine

The Challenge

Winning new commercial work means reaching the right prospects with something genuinely relevant to them. Done properly by hand, that means hours of research per prospect. Done badly, it means generic emails that get ignored.

What We Built

We built JMPF an AI cold-outreach engine that researches each prospect individually and writes a tailored email for them. Every message is human-approved before anything sends, then the system sends automatically. The result is outreach with the quality of hand-written prospecting at the speed of automation.

The Results

Every prospect researched individually before a word is written
Tailored emails, not templates with a name swapped in
Human approval built in before anything sends
Sending handled automatically once approved
Select Interiors logo

Select Interiors

Commercial Fit-Out & Interior Design, Manchester

AI Design Visualiser

The Challenge

In fit-out sales, the hardest part is helping a client see the finished space before it exists. Drawings and mood boards only get you so far, and website visitors who can't picture the result leave without ever becoming an enquiry.

What We Built

We built Select Interiors a production AI design visualiser and cost calculator that lives on their website, styled to match their brand. Visitors either upload a photo of their actual space and watch the AI redesign it, or generate a concept from scratch by picking their sector, room and style. A built-in price calculator sets budget expectations, and the finished design is revealed once the visitor leaves their details, so every generated concept lands in the team's inbox as a qualified lead with a style and budget attached, ready for a design call.

The Results

Visitors see their own space redesigned by AI in minutes
Generate-from-scratch mode for clients starting with a blank page
Built-in cost calculator qualifies budgets before the first call
Every generated design becomes a named, qualified lead
Runs on their existing website, matched to their brand
RW Roofing logo

RW Roofing

Roofing Contractors, Sheffield

Missed Call Text-Back

The Challenge

When you're on a roof, you can't answer the phone. Every missed call is a potential job going to the next roofer down the search results, and chasing reviews and job admin by hand eats into the evenings.

What We Built

We built RW Roofing a missed call text-back system with an AI assistant at its core. When a call is missed, the AI replies by text within seconds, holds a natural two-way conversation to qualify the lead (job type, urgency, property), and flags high-value enquiries for a priority callback. Around it we built automated Google review requests that check the customer is happy before asking, AI-drafted review replies written for local search, calendar sync for booked jobs, and a custom dashboard that puts leads, jobs, reviews and the calendar in one place.

The Results

12 jobs booked in a single month from enquiries the AI handled
130+ leads engaged in natural AI conversations since launch
700+ messages handled automatically, 24/7
High-value enquiries flagged for a priority callback
One dashboard for leads, jobs, reviews and calendar

Clarke Build Consulting

Construction Consultancy, Nottingham

AI Outreach Engine

The Challenge

Consistent, well-researched business development is one of the hardest things for a consultancy to sustain. Outreach works when it's personal and relevant, and being personal takes hours nobody in a busy practice has.

What We Built

We built Clarke Build Consulting an end-to-end AI outreach engine. It finds the right prospects, researches them, and drafts a tailored email for each one. Every draft parks for approval before anything sends, then the system handles sequencing and follow-ups, reads the replies, and surfaces the warm leads in a dashboard so the team only spends time on conversations that are already moving.

The Results

Prospects found and researched automatically
Tailored drafts parked for approval before anything sends
Replies classified automatically, warm leads surfaced first
One dashboard for the whole pipeline

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Every business is different. Let's talk about yours and figure out where a custom build will have the biggest impact.