Privacy Policy
Last updated: 18 March 2026
Who we are
Altura Systems is a UK-based AI automation agency. Our website address is alturasystems.co.uk. You can contact us at team@alturasystems.co.uk with any questions about this policy or your personal data.
What data we collect
We collect the minimum data necessary to operate our business and provide our services:
- -Contact information (name, email, phone number) when you email us or book a call via Calendly
- -Analytics data (pages visited, device type, approximate location) via Google Analytics, only after you consent to cookies
- -Cookie consent preferences (whether you accepted or rejected non-essential cookies)
How we use your data
- -To respond to your enquiries and communicate about our services
- -To schedule and manage discovery calls booked through Calendly
- -To understand how visitors use our website so we can improve it (analytics)
- -To comply with legal obligations
Legal basis for processing
Under UK GDPR, we process your data based on: consent (for analytics cookies), legitimate interest (for responding to enquiries you initiate), and contractual necessity (when we provide services to you).
Cookies
Cookies are small text files stored on your device. We use the following:
| Cookie | Type | Purpose |
|---|---|---|
| altura-cookie-consent | Essential | Stores your cookie consent preference. Expires after 1 year. |
| _ga, _ga_* | Analytics | Google Analytics 4. Only set after you accept cookies. Used to understand site usage. Expires after 2 years. |
You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site. Analytics cookies are only loaded after you give explicit consent.
Third-party services
We use the following third-party services that may process your data:
- -Google Analytics (analytics) -- Privacy Policy
- -Calendly (booking) -- Privacy Policy
- -Vercel (hosting) -- Privacy Policy
Data retention
We keep your contact information for as long as necessary to provide our services or respond to your enquiry. If you become a client, we retain project-related data for the duration of our working relationship and a reasonable period afterwards. Analytics data is retained according to Google Analytics default settings (14 months). You can request deletion of your data at any time.
Your rights
Under UK GDPR, you have the right to:
- -Access the personal data we hold about you
- -Correct any inaccurate personal data
- -Request deletion of your personal data
- -Restrict or object to processing of your data
- -Data portability (receive your data in a structured format)
- -Withdraw consent at any time (for cookie-based processing)
- -Lodge a complaint with the ICO (ico.org.uk) if you believe your rights have been violated
Contact us
To exercise any of your rights or ask questions about this policy, email us at team@alturasystems.co.uk. We aim to respond within 30 days.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.